Weekly email retention for finance templates: the 3-email cadence that keeps subscribers paying

Subscriptions don’t renew because users “like” your template. They renew because you deliver ongoing value without making them do extra work.

The cadence

• Weekly scorecard: one number that matters (cash flow, net worth change, debt down)
• Weekly win: highlight a positive behavior (“you stayed under dining out”)
• Next step: one action + link back to the sheet

Pair it with an in-sheet coach

The email should end with a single question users can ask in the sidebar (example: “Where can I cut $200 next month?”). That drives re-engagement and makes the subscription feel like support, not software.